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Social Media Development

Social Media Development Miami

To Plan and Execute an Effective Online Marketing Campaign Need Not Be a Big Challenge

Social media development or social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service.


Although the absolute most popular social media websites are Facebook, YouTube, Twitter and LinkedIn; there are hundreds, if not thousands, of others that attract loyal and steadily growing niche audiences.


Social media marketing has three important aspects:

  • Crating buzz or newsworthy events, videos, tweets, or blog entries that attract attention, and become viral in nature. Buzz is what makes social media marketing work. It replicates a message through user to user contact, rather than the traditional method of purchasing of an add or promoting a press release. The message does not necessarily ave to be about the product. Many successful viral campaigns have gathered steam through an amusing or compelling message, with the company logo or tagline included incidentally.
  • Building ways that enable fans of a brand or company to promote a message themselves in multiple online social media venues. Fan pages in Twitter, MySpace of Facebook follow this model.
  • It is based around online conversations. Social media marketing is not controlled by the organization. Instead it encourages user participation and dialogue. A badly designed social media marketing campaign can potentially backfire on the organization that created it. To be successful SMM campaigns must fully engage and respect the users.

If carefully planned and executed, social media marketing, offers an incredibly time and cost effective tool to generate exposure for your business.